Short Course in Marketing Management – OUSL – 2025
Application are called from eligible candidates for Short Course in Marketing Management 2025, Offered by Open University
TO WHOM
Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing. Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.
COURSE CONTENT
- Introduction to Management
- Introduction to Marketing
- Marketing Environment
- Segmenting, Targeting and Positioning
- Product
- Price
- Place (Distribution)
- Promotion (Marketing Communication)
- Consumers Behavior
- Service Marketing
- Corporate Social Responsibilities and marketing ethics
- Marketing Information System
- Report Writing & Summary Discussion
- Project Report
COURSE DETAILS
- Duration – Four (03) Months (Weekends)
(Coursework- 15 weeks and Project Report- 02 weeks) - Mode – Online
- Medium – English
- Closing date – March 2025
Apply Now – https://docs.google.com/forms/d/1_i2oHJXtvMRdxP5KG_vgW3aPgER8rf7et7ktTG2tvMI/edit
Website – https://ou.ac.lk/programme/short-course-in-marketing-management-online/
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