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Short course in Digital Marketing – OUSL – 2024

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Application are invited from interested candidates for the Short Course in Digital Marketing 2024 , Offred by Department of Marketing Open University of 
Sri Lanka.

TO WHOM

Entrance is open for anyone over 18 years of age who wants a best start for a successful career in the digital marketing and advertising field. Applications are also welcome from people who may have been away from formal education for some time, but who have relevant experience in the field of digital marketing and advertising.

COURSE CONTENT

Introduction to Marketing
Introduction to Digital Marketing
Digital Marketing Channels
Modern Consumers in the Digital Age
Content Marketing
Personal Branding in Social media
Search Engine Optimization (SEO)
Google Ads and Analytics with Google Analytics
Website Optimization and Email Marketing
Preparing a Digital Marketing Plan
Introduction to Creative Advertising
Marketing Dynamic, Brand and Creative Brief
Creativity in Advertising Communication
Advertising Media & Marketing Strategies
Event Management
Project Report

COURSE DETAILS

  • Duration – 15 weeks (65 Hours), Project Report – 03 week
  • Medium – English
  • Mode – Hybrid Mode
  • Course fee – Course fee for a student will be LKR. 20,000 /= (Per head)

Expected intake is 25 students per batch. (First come-First served basis)

Website – https://ou.ac.lk/scdigimark/#1591670666204-d8272ea3-cc93

Application – https://docs.google.com/forms/d/1kde4pYP_iQTjVjAIfk8ZePPmwQUw-ulgjoG-RvLeCmU/edit

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